Reebok Zig Kinetica II Edge x Vibram

Okay okay okay… I say this about every project, but this literally is one of my favorite projects ever. Why? Because it started with a conversation with my friend Marc Brosseau (current sr designer @ adidas ivy park), and then we were able to sell it into Reebok as the first exclusive Vibram rubber sole. We created something different - its that simple. Reebok hasn’t made hypebeast and highsnobiety articles as much as this product has. This one was a lot of fun to design, but moreso to see peoples reactions to the new product.

https://www.highsnobiety.com/p/reebok-zig-kinetica-ii-edgeworks-release-info/

https://hypebeast.com/2021/9/reebok-zig-kinetica-ii-edge-modern-beige-core-black-h00114-h00115-vibram-sustainability-asap-nast