Arctic Grip - HellCat

I don’t dive deep into all the technical design work I do; but maybe I should. So i’ll start here.

Vibram Arctic Grip is one of those said technologies. It originally launched in 2016, but we started design work 3 years prior to that. It is designed and engineered to provide better grip on wet ice - where slips and falls occur the most.

This project - the Hellcat outsole - was an opportunity for us to maximize our learnings years after the tech launched. The goal was provide the most cost effective sole through design.

FW 2019.